Pantone’s writes that their Colour of the Year for 2023, Viva Magenta 18-1750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and is a pulsating colour whose exuberance promotes a joyous and optimistic celebration, it is a colour which makes you smile!
"This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all"
Our take on Viva Magenta is our Raspberry Woven Cloth, complimented with a hot pink elastic closure and ribbon marker. Available as a notebook or diary in a wide range of paper formats, it is available online to order now!